Price of the new electric Mercedes-Benz GLC in Romania: from 67.800 euros
The New Mercedes-Benz GLC Electric in Romania: Prices, Performance and the Battle with Premium Rivals
The launch of the new Mercedes-Benz GLC electric with EQ technology marks an important moment on the Romanian automotive market, bringing a new premium option to the electric SUV segment. With a starting price of 67,760 euros including VAT, the German model positions itself competitively, facing some formidable rivals.
The SUV, unveiled this fall at the Munich Motor Show, is not just an electrified version of the popular GLC, but a model built on a dedicated 800V architecture, designed to deliver top-notch performance and efficiency.
Top Details: GLC 400 4Matic Version with EQ Technology
To begin with, Romanian customers have only one version available: the GLC 400 4Matic with EQ Technology. The specifications are impressive:
- Battery: 94 kWh
- Power: 490 HP
- WLTP range (estimated): 713 kilometers
- DC fast charging: Up to 330 kW
- Price in Romania: From 67,760 Euros (VAT included)
The standard package is generous, including features such as a panoramic roof, comfort seats, a Nappa leather-wrapped steering wheel, High Performance LED headlights, 19-inch wheels and a 12.3-inch central screen.
Although preliminary information mentions a 39.1-inch MBUX Hyperscreen display, it will likely be available as an option, given that the Hyperscreen is traditionally associated with the top-of-the-line EQE and EQS models.
Direct Competition: GLC Electric versus Premium Rivals
The new Mercedes-Benz GLC electric is part of a highly contested segment, where competition comes from other German giants, as well as from the premium segment. The main rivals are the BMW iX3 and the upcoming Audi Q6 e-tron.
| Model | Version (Comparable Performance/Positioning) | Starting Price (Euro/Estimate) | Notes |
| Mercedes-Benz GLC electric | GLC 400 4Matic (490 hp, 94 kWh) | €67,760 | Official price for Romania. Excellent range (713 km). |
| BMW iX3 (New Generation) | iX3 50 xDrive (Estimated) | Below €60,000 (US estimate) / ~€68,900 (Europe estimate) | Expected to be a direct competitor, with superior performance and range (rumored 805 km). Later launch (2026). |
| Audi Q6 e-tron | Q6 e-tron quattro (285 kW/387 hp) | From €75,000 (Germany, Q6) / $80,445 (US estimate) | Built on the new PPE platform. The base quattro version is more expensive than the GLC. |
Comparative Analysis
Performance and Range: The GLC 400 4Matic impresses with its 490 hp and 713 km range, setting a high standard. Its direct competitor, the upcoming BMW iX3, promises to be a formidable rival, with a higher charging capacity (up to 400 kW) and an (unofficial) even greater range.
Price: At €67,760, the GLC is positioned excellently.
- Compared to the BMW iX3: While the base version of the iX3 is expected to be more affordable, the top-of-the-line 50 xDrive version, comparable to the GLC 400 4Matic, has an estimated starting price in Europe of similar or even higher (€68,900).
- Compared to the Audi Q6 e-tron: The base quattro version of the Audi Q6 e-tron is estimated to be priced significantly higher than the GLC, demonstrating a more exclusive positioning or simply a different pricing grid, leaving favorable room for maneuver for Mercedes.
Technology: Mercedes-Benz is banking on its 800V architecture and high charging power of 330 kW, but also on interior luxury with spectacular display options. The BMW iX3 also boasts an 800V architecture and an even higher charging power of 400 kW, indicating a close battle on the technological side.
In conclusion, with the introduction of the GLC 400 4Matic, Mercedes-Benz is not only expanding its electric range, but also offering a highly competitive package in the premium electric SUV segment. The starting price of €67,760 for a top-performance version is a solid argument, forcing rivals to react, especially on the side of autonomy and fast charging technology.