Porsche in 2025: Sales slow down after years of records. 10% drop globally

Porsche reports global sales decline despite green car sales growth

After a long period of steady growth and record-breaking sales, 2025 marked a change of pace for the Stuttgart-based automaker. Porsche reported a decline in global deliveries as it navigated a complex economic landscape, marked by the transition to electrification and challenges in Asian markets.

A 10% global decline: Between strategy and context

In 2025, Porsche delivered 279,449 units globally, a 10% decline compared to 310,718 units in 2024. This development was influenced by several key factors:

• China market: Deliveries fell by 26% (41,938 units) amid a weakening economy and fierce competition in the electric segment.
• European regulations: New cybersecurity rules in the EU have led to the suspension of sales of the combustion engine variants of the 718 and Macan.
• Macan transition: The move to a purely electric generation has created a temporary stock vacuum for fans of classic engines.

Macan and 911: Pillars of strength

Although the overall figures are in the red, certain models continued to shine. The Porsche Macan remains the "engine" of sales, with 84,328 units delivered (+2%). Interestingly, over half of these (45,367) were purely electric versions, a sign that the public is starting to embrace the brand's new direction.

On the other hand, the legendary Porsche 911 has demonstrated incredible resilience, reaching a new record of 51,583 units (+1%), proving that the passion for pure-blooded sports cars never goes out of style.

Situation in Romania: Prices and preferences

The Romanian market broadly follows the European trend, but with an even more pronounced note of exclusivity. Although the general Romanian car market encountered difficulties in 2025 (decrease of over 20% in the first half of the year), the luxury segment was more protected.

Best-selling models in Romania

In our country, Cayenne and Macan remain the favorites of Romanians, due to their versatility. However, there is a growing interest in the 911, which has become a form of investment for many local collectors.

How much does a Porsche cost in Romania (2025/2026)?

The prices have reflected inflation and the new hybrid technologies implemented. Here are some benchmarks for the new models available at Porsche Center Bucharest:

• Porsche Macan (Electric): Prices start at around €85,000 (VAT included).
• Porsche Cayenne: A new Cayenne S E-Hybrid model reaches over €170,000, while the "standard" models start at approx. €115,000.
• Porsche 911 (992 II): Prices for the new Carrera versions start at around €147,000, but can exceed the €250,000 threshold for the GTS or T-Hybrid variants.
• Porsche Taycan: Although global sales have declined, on the “Porsche Approved” used market in Romania, models like the Taycan 4S can be found at competitive prices, around €80,000 - €90,000.

Conclusion

Although 2025 was a year of “adjustment” for Porsche, the company’s strategy of focusing on value over volume seems to be paying off in terms of exclusivity. With an electric offensive led by the new Macan and a loyal fan base for the 911, the brand is preparing for a comeback in 2026.