Skoda becomes the third best-selling brand on the continent in 2025
Skoda breaks one million sales milestone: 2025 is the brand's best year in six years
The year 2025 marked a turning point for Skoda, confirming the success of its electrification strategy and consolidating its position as a force in the European market. With over one million units delivered globally, the Czech brand not only returned to its pre-pandemic figures, but also managed to become the third best-selling brand in Europe.
Here is a detailed analysis of Skoda's performance in 2025, with a special focus on the success recorded in the Romanian market.
1. Global Performance: A Million Czechoslovak Hearts
For the first time in the last 6 years, Skoda has exceeded the psychological threshold of one million cars, reporting 1,043,900 units sold worldwide (+12.7% compared to 2024).
- Market leader in Europe: With 836,200 deliveries, Skoda climbed onto the European podium.
- The electric revolution: 1 in 4 cars sold was electrified (EV or Plug-in Hybrid), this segment registering a spectacular growth of 116.5%.
- Key markets: Germany remains the main "engine" (211,100 units), followed by the Czech Republic and the United Kingdom.
2. Skoda in Romania: 4th place in Romanians' Preferences
The Romanian car market ended 2025 on a slightly upward trend, with a total of 155,855 new passenger cars registered (+1.6%). In this landscape, Skoda remained at the top of preferences, occupying 4th place in the overall brand ranking.
Favorite Figures and Models in Romania
In 2025, Romanians registered 11,299 Skoda cars, giving the brand a solid market share of approximately 7.2%.
| Model | Key Features & Market Preference | Starting Price (Est. 2025) |
| Skoda Octavia | Undisputed leader; top choice for corporate fleets and families. | from ~€25,300 |
| Skoda Kodiaq | Most popular large SUV, favored for its versatility and space. | from ~€39,600 |
| Skoda Kamiq | Urban crossover, highly appreciated for its value-for-money ratio. | from ~€20,500 |
| Skoda Enyaq | Flagship electric model, driven by "Rabla Plus" government incentives. | from ~€37,400 |
Prices can vary significantly depending on local promotions and Rabla Plus program subsidies, which in 2025 continued to influence the purchase decision for electric models.
3. What attracted Romanians to Skoda in 2025?
The brand's success in Romania was not accidental. Analysis of consumer behavior shows three clear directions:
- Octavia's versatility: Although the market is migrating towards SUVs, Octavia remains a phenomenon in Romania, being the only sedan/breakaway that manages to fight side by side with SUVs in the top 10 model sales (7th place overall in September 2025).
- The Transition to "Electrified": Even though the pure electric market stagnated slightly in Romania towards the end of the year, interest in hybrids exploded. Romanians began to see Skoda's Mild-Hybrid (mHEV) and Plug-in Hybrid (PHEV) technology as the ideal compromise.
- Modernizing the design: The launch of the new "Modern Solid" visual identity and models like the Elroq (the new compact electric SUV) attracted a younger audience.
Conclusion
Skoda demonstrated in 2025 that it can evolve from a "budget" brand of the Volkswagen Group to an affordable premium player, capable of dominating entire segments in Europe. In Romania, customer loyalty for the Octavia, combined with the increased appetite for the brand's SUVs, guarantees an equally promising 2026.