BMW consolidates its position as premium leader in Romania: over 5.000 units registered in 2025
Bavarian Dominance on Romanian Roads: BMW Group Surpasses Historic Threshold of 5,000 Units in 2025
In the Romanian automotive landscape, the year 2025 will go down in history as the moment when BMW not only maintained its premium crown, but also managed to break statistical barriers. In a global context in which the Munich-based manufacturer overtook traditional rivals Mercedes-Benz and Audi, the Romanian subsidiary reported unprecedented figures, confirming Romanians' growing appetite for performance and luxury.
A Historical Record: Over 5,000 Automobiles in a Single Year
For the first time since its official entry into the Romanian market, BMW managed to register over 5,000 units under its main brand. With a total of 5,545 registrations (including the MINI brand), the group demonstrated remarkable resilience.
The BMW brand, alone, reached 5,229 units, marking an increase of 6.9% compared to 2024. This development is all the more relevant as the market has been marked by economic uncertainties and changes in subsidy policies.
Top Preferences: SUVs and the 4 Series Rule the World
Romanians remain loyal to the SAV (Sports Activity Vehicle) segment, with over half of the brand's sales being represented by models from the X range.
- BMW X5: The uncrowned king of the portfolio, with 13% of deliveries.
- BMW X1: On par with its bigger brother (13%), demonstrating the popularity of the premium compact segment.
- BMW 4 Series: A pleasant surprise on the podium, taking 3rd place with 12% of total deliveries, a sign that the elegance of the coupe still exerts a strong appeal.
Electrification Under the Magnifier: The Impact of the Rabla Program
2025 was a maturity test for the electric vehicle market. The postponement of the Rabla Plus program caused a 31% drop in registrations of pure electric models (BEV) for BMW (283 units). However, customers found a viable alternative in Plug-in Hybrid (PHEV) models, which exploded with a 27% increase (1,049 units).
In total, 1 in 4 BMW models delivered in Romania was electrified, demonstrating a solid transition, even if the pace is dictated by infrastructure and subsidies.
M Division and MINI: Performance and Transformation
- BMW M: The passion for adrenaline is growing, with 336 units delivered (+10.5%). The XM model remains the flagship of preference, followed by the new generations of the M5 and M3.
- MINI: The British brand has undergone a year of transition to an agent-based business model. Although total registrations fell slightly (-3%), the electric segment grew by 50% and the John Cooper Works performance division doubled its volume.
BMW Motorrad: Leader on Two Wheels
The motorcycle segment was not left behind either. With 773 registered motorcycles (+9%), BMW Motorrad dominates the over 500 cc segment. The GS family models (R 1300 GS and Adventure) remain the favorites of adventurers in Romania, along with the super-sport S 1000 RR.
Massive Investments in the Future: More than Sales
Success in 2025 is not just about cars sold, but also about customer experience. BMW Group Romania announced massive expansions:
- Dealer network: 4 renovated centers, 4 under construction and 7 in planning.
- Service Capacity: Planned increase by one third to support the growing car fleet.
- Infrastructure: 6 new or expanded centers already inaugurated.
"We managed to achieve an extraordinary result at the local level in a particularly difficult year... we reached a historic threshold: we exceeded 5,000 registrations in one year," emphasized Oliver Rademacher, General Manager of BMW Group Romania, highlighting the strength of the team and the partner network.
Conclusion
The performance of BMW Group Romania in 2025 reconfirms that the Bavarian brand has managed to create a deep connection with the local public, quickly adapting to legislative and economic changes. By dominating the premium segment, the success of the M division and solid investments in the service infrastructure, BMW is not only selling cars, but securing its position as market leader for the years to come. In a year of records, the X5 remains the symbol of success, while the transition to electrification continues, strongly supported by Plug-in Hybrid technology.